Once you have this information, you can create audience profiles for five ideal types of movie fans that you want to target within your niche. The key to this approach is starting with movies rather than audience demographics. For example, men 2535 are more likely to be interested in action films such as james bond, whilst the stereotypical women 3544 would probably prefer to watch a romance film like the vow. The action genre is lucky in that it appeals to a broad range of audience. Drama films and drama hybrids especially the actiondrama hybrid have increasingly become more popular in the general publics eye as well as becoming commercially successful. Psychological element gender as this is going to be a crimemystery short film enigma codes are going to be used throughout, this means the audience are going to have to play detective and for this they need to have the mental capacity to understand whats going on and try to. The main target audience for action films again is age 28 years of age and generally aimed at mainly males, this is because males of this age range generally are more interested in fast paced storys with lots of action filled scenes that include explosions and fight scenes. Our trailer will involve fight scenes to make sure that the level of action is kept high, to engage audiences and. Thus, the medium has the same virtues as television sight, sound, colour, action but additionally enjoys the big screen environment. These films such as the new james bond, the latest disney family feature and other big action titles such as the marvel films or sagas such as. Films cater for this target audience by mainly using males as their main characters.
Male action movies attract generally a male audience. For our film to be successful it needs to be easy for the audience to relate to quickly especially with it only being a short film it is vital that the audience connect with it. This film would be suited to a target audience of couples, as there is also snip its of romance in the film. This audience is likely to watch action and adventure films with males of a similar age and interest as these films include conventions that are stereotypically masculine such as weapons. Action films have traditionally been aimed at male audiences, ages to the mid30s in both american and worldwide markets. The common themes of violence, gore and mature themes may be unsuitable for audiences younger than this. Hollywoods new blockbuster model, as explained by fast. Nov 03, 2016 the target audience of deadpool is aimed at young adults that are interested in the action movie genre or action films.
These films such as the new james bond, the latest disney family feature and other big action titles such as the marvel films or sagas such as twilight and the hunger games, are the bedrock of commercial cinema. It is unusual for an action film to use a female lead role, but when they do it is to combat the stereotype of females being weaker than males. Points or lines of interest should occur or 23 of the way up or across the frame rather than in. Even the comic book hero movie, slapstick comedy feature, and the comingofage romance film knows their potential audience for anticipated consumption. In addition to getting inside the head of your audience, your next task is to figure out why these people enjoy your genre. We though t it is probably due to the idea that they are most curious and daring to go and watch a film that is presented to scare them, and feel put up to the. Audience expectations and target audience a2 media studies. The examiners from the bbfc will watch the film and categories it based on the. Our trailer will involve fight scenes to make sure that the level of action is kept high, to engage audiences and make them want to watch the full film. For example comedy, romantic, drama, horror, scifi, musicals, action etc.
This task gave me an idea of what the audience i choose to focus my product on would be interested in, meaning i now know how i could make my product. Create your own haiku deck presentation on slideshare. Target audience of mystery genre by freeman elsey on prezi. How will your movie to appeal to viewing needs of your audience. Shooting target, used in marksmanship training and various shooting sports. The audiences interests is a key part of our target audience research as this information will benefit us hugely when it comes to advertising our film. Bullseye target, the goal one for which one aims in many of these sports aiming point, in field artillery, fixed at a specific target. How to uncover the proper target audience for your film. Top 10 ways to reach your target audience mary pomerantz. Oct 25, 2018 they also go to the theater more frequently than audiences of action films, comedies, or other genres. While the visual camera techniques can do that physically, and while the character traits can pull audiences in emotionally, only a strong, true and consistently.
This meant that our main target audience was teenagers. The media product we created was a film opening for a teen film. Target audience of action films action adventure films is usually aimed at the male audience aged 1825. Action films tend to feature a resourceful hero struggling against incredible odds, which include lifethreatening situations, a villain, or a pursuit. Jun 12, 2019 in fact, most film distribution deals suck. Planning target audience for actionthriller films and my film. Dec 22, 2014 target audience for actionthriller films and my film the bbfc look at a film and class what age certification it gets, they look at whether the film is applicable for certain audiences and whether it is appropriate for certain audiences. Cinema is an ideal medium to target the more affluent sectors of the population with good levels of disposable income.
Were still targeting mass market audiences, just in a slightly narrower form. There are many, many genres, but some of the popular genres include romance, scifi, fantasy, chicklit, actionadventure, and young adult, among others. The main target audience for action films again is age 28 years of age and generally aimed at mainly males, this is because males of this age range generally are more interested in fast paced storys with lots of action filled. As a media product, there must be a target audience for the film to focus. Color chart or reference card, the reference target used in digital imaging for accurate color reproduction. The hollywood actionpacked thriller movie with the bigname star that fills up movie theatres every season accounts for the teenage, young adult as a prime target audience.
Porters classic action western the great train robbery 1903. We believe our film idea will have all of these points and therefore our main target audience will be females 1630. The use of sarcasm in animated films also proves that the target audience of animated films includes adults. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. The target audience for an actionadventure film can be for anyone really but usully for older men and or families hope this helps. The chart shows that ages 1524 is the highest age percentage of the film. In its australian international movie convention booklet, screen australia has revealed the target audience of the upcoming slate of films it has supported financially. Points or lines of interest should occur or 23 of the way up or across the frame rather than in the center. Most action films can be divided into 2 sections, one geared towards the younger male audience and one geared towards the older male audience. This film genre actually began with the silent eras serial films around the time of edwin s.
The target audience of our trailer is ages 1525 as the characters will be in this age bracket, making it more relatable for the audience. Cinemagoers typically have good education levels, with cinema an ideal medium to target people in higher education. The target audience for an action adventure film can be for anyone really but usully for older men and or families hope this helps. These included a an action film with a robbery plot, a thriller film with a serial killer on the lose and a horror film with a family moving into a new house. Action films are targeted at males as they are more interested in violent films. Target audience for a crime thriller dana summerfield. However this is a film rated 15 and some sequel films rated 18 so the target audience will vary slightly from a 12a. The action genre of film is aimed at a young male audience. People are on youtube to watch videos, so advertising another video to them could be an effective method of building the audience for your film, if you target the right people. This is because they are the demographic that is most attracted to violence. Apr 02, 2012 an understanding of the intricacies of the film and how creatively it is constructed, plays a part in creating a deeper relationship between the audience and the film.
If you want to figure out how to find your target audience, heres a solid piece of advice. How filmmakers connect with audiences movie outline. An without a marketing budget to reach a global audience, you must focus on finding your niche audience. For example comedy, romantic, drama, horror, scifi. They also go to the theater more frequently than audiences of action films, comedies, or other genres. These films such as the new james bond, the latest disney family feature and other big action titles such as the marvel films or sagas such as twilight and the hunger games, are the bedrock of commercial cinema these are mass appeal films created at huge cost and. They especially like violence when they are young as it all looks cool to them. Americans preference for action and adventure movies shows up at the box office. We are going to pinpoint the demographics, interests and environment where they most likely to view your film.
Oct 14, 2015 target audience of action films action adventure films is usually aimed at the male audience aged 1825. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. Here are some examples of business ideas paired with a potential target audience. Jul 23, 2017 dialogue is using sparing but effectively with sound effects, cinematography, musical score and sheer scale of action doing most of the work to communicate the experience of those affected the stillness of men lined up on the beach waiting for rescue is slowly interrupted by the highpitched whizzing sound of a spitfire engine over the. Who are the target audience for an actionadventure film. Target audience of action films the action genre of film is aimed at a young male audience. Dunkirk is the kind of film that restores your faith in. Planning target audience for actionthriller films and my. Below i have found a chart explaining the age, gender and class numbers of the film cabin in the woods. There are clear advantages to advertising in cinemas. They will most likely either be single and going to view the film with girl friends, or in a relationship and bringing their partner along in order to share an emotional experience. One of the first places to find your audience is the local newsstand. However, we learnt that there are many different subgenres for teen films.
Jan 20, 2012 drama films and drama hybrids especially the actiondrama hybrid have increasingly become more popular in the general publics eye as well as becoming commercially successful. It can be safely said that the cinema going audience is one of the most sought after sectors of the population. How to define a target audience for your marketing plans. In the same way that round characters speak to people at much more visceral levels, multidimensional films too, are capable of this. For example childrens films labelled as pgs or us can have comical scenes in which would link it to the comedy genre the films would appeal to young children as well as parents as they are often family film, however the audience would be completely different for a comedy film labelled as a. Horror thrillers techno thrillers horror thrillers are often less intellectually demanding, and are therefore often aimed at young adults, from mature teenagers onwards. The demographics of the film are not of a working class but are aimed of a higher power, working class.
Porters classic actionwestern the great train robbery 1903. Action film is a film genre in which the protagonist or protagonists are thrust into a series of events that typically include violence, extended fighting, physical feats, and frantic chases. The male side likes violence as it lets them express their masculinity. That was easily the largest weekend box office of any movie for the year. Each year a small number of new release films, 610 titles, become events.
Different films, different people each year a small number of new release films, 610 titles, become events. Action film is a film genre in which the protagonist or protagonists are thrust into a series of events that typically include violence, extended fighting, physical feats and frantic chases. Horror movies draw younger, diverse audiences variety. The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of preproduction. Screen australia reveals target audiences mumbrella.
Other terms used to describe this group are target market and target customer. Target audience research towards the horror genre through internet and survey research, we have established that most horror films are usually aimed around teenagers till midtwenties. Target audiences are always for a particular niche a group of people with specific interests and of a defined age, gender, interests, etc. Why does my target audience enjoy watching drama films. The target audience of deadpool is aimed at young adults that are interested in the action movie genre or action films. There are many, many genres, but some of the popular genres include romance, scifi, fantasy, chicklit, action adventure, and young adult, among others. The target audience of a comedy film is very dependant on the content of the film. In summary, connecting with audiences requires the screenwriter and then the actual filmmakers to suture the audience into the visual, emotional and moral elements of the story. Defining audiences a target audience is the particular group at which a product e. Sarcasm requires the audience to go beyond the literal meaning to interpret the metaphorical meaning of the expression. Because ive worked on the inside of film distribution for several years, i am going to help you avoid the mistakes 99% of other filmmakers make. Simply put, your target audience is the group of people youre making your products and services for. Although the majority of its target audience is male, the age group can span from early teens all the way up to 4050 year olds. Aug 25, 2017 a target audience is a group identified as the focus for communications, media, entertainment, information or advertising.
Target audience thriller films by panorama productions on prezi. To put all this into action and demonstrate the effectiveness of. Target audience for actionthriller films and my film the bbfc look at a film and class what age certification it gets, they look at whether the film is applicable for certain audiences and whether it is appropriate for certain audiences. How to uncover the proper target audience for your film medium. May 02, 2016 if you want to figure out how to find your target audience, heres a solid piece of advice. The film industry and audiences spectatorship and audiences. Film content has largely mirrored the tastes of its audiences, which is a direct result of the industrys increasing proficiency in adapting to changing audience preferences. If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. Target audience for action films linkedin slideshare. Action films tend to feature a resourceful hero struggling against incredible odds, which include lifethreatening situations, a villain or a pursuit which usually concludes in victory for the hero. The horror genre is bringing in a young, high frequency audience, will palmer, movio. Film first emerged as a popular medium within the context of workingclass and immigrant audiences who could afford the ticket prices at nickelodeon theaters. The unanticipated audience of animated films hairiantoandprema. For our film to be successful it needs to be easy for the audience to relate to quickly especially with it only being a short film it is vital that the audience connect with it straight away.
This creates reference points which act as a guide for framing the image. The age and lifestage profile of the target audience children, youth audience or older adults. Audiences can be specific in a number of ways, as outlined by graham burton. The hollywood action packed thriller movie with the bigname star that fills up movie theatres every season accounts for the teenage, young adult as a prime target audience.
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